September 13th, 2018

AWOW 2018 celebrates the future of fashion at a public open air show, presenting international fashion tech and young upcoming designers. Functional and innovative collections will show how our clothing engages us in communication and urban interaction.

The future is here.

Video Footage: © 2018 – Marius Visuals

The events during the show

Join us at Havnepladsen on September 13th at 20:00

On the catwalk, dancers from Planum Studios Aarhus present three spearheading international designers and their collections: Joanna Hir’s Vision Quest collection, ElektroCouture’s The Berlin Project, and the amazing new looks in 3D-printing by Modeclix. Also presented are five young Danish design teams in collaboration with the visionary Danish fashion brands Hummel, GABBA, Gu∂run & Gu∂run, MP Denmark, and Matinique.

DJ Cosmo Copenhagen will set the atmosphere and play during the show. You may also enjoy street food from various vendors. From 19:00.

Visit us for the AWOW open dress rehearsal on September 12th at 20:00. Don’t miss!

Fashion, Music & Dance

September 13th, 2018 – from 19:00

When dance, music, catwalk and amazing choreography are all combined, then the outcome will definitely be one to be remembered.

You will definitely be able to connect with the choice of music, the dance moves, the choreography and the entire show. AWOW2018 will be thrilling and you should expect an awesomely unique experience.

Interactive Dome

September 13th, 2018 – from 19:00

When seeing the NACHLeuchten Dome created by Nils-R. Schultze beside the runway by day, the audience already cannot help being impressed. As a dome inflated only with air, the first thing that wows people is its size.

Then it becomes natural to wonder more about this art piece created for AWOW and Havnepladsen in Aarhus. What is the purpose of it? What will it do?

Spectacular FashionTech + Smart Textiles Performance

Join us September 13th, 2018

Fashion Innovation Masterclass

September 14th, 2018 – 12:00
Lille Sal, DOKK1

By Kristina Dimitrova, Interlaced London

Marketing is one of the most important components needed for fashion businesses to thrive.

Combining theory and real-life case studies, this masterclass will provide you with fundamental tactics, including content marketing strategies, social media tips, guerilla marketing, dos and don’ts, and much more.

Awow exhibition

September 14th, 2018 – Opening 16:30
Lille Sal, DOKK1

Meet the talent designers from the awow 2018 fashion show

On Friday 14 September, AWOW 2018 invites our audience to have a closer look at the fashion tech designs by young Danish designers in collaboration with forward looking Danish fashion companies.

The AWOW Exhibition offers the public a closer look into technical solutions for putting light into kids’ outer wear and stockings, the development of new materials for mens’ wear in linen made of rose petals and jackets with mushroom leather, and into how the Faroese fishing industry may supply material for really awesome footwear and support a no waste policy.

WESTWOOD: Punk, Icon, Activist

September 14th, 2018 – 18:30
Lille Sal, DOKK1

Aarhus Walks on Water and Doc Lounge Aarhus are happy to co-present Lorna Tucker’s documentary on Vivienne Westwood, the first film to encompass the remarkable story of Westwood, one of the true icons of our time, as she fights to maintain her brand’s integrity, her principles – and her legacy.

AWOW Consortium

AWOW 2018 is steered by a consortium of companies and institutions in Aarhus.

AWOW 2018 is an Aarhus 2017 European Capital of Culture commissioned event in collaboration with More Creative and Central Denmark Region.

Funded by:

Central Denmark Region
More Creative
Lifestyle & Design Cluster