On Thursday September 13th you may experience Aarhus Walks on Water for the second time. AWOW 2018 is an openair fashion show featuring young talented designers and their brand-new styles. AWOW focusses on fashion tech, and along with young fashion designers we also present trail blazing international fashion-tech designers on our runway.
Join us, also to enjoy DJ Cosmo Copenhagen’s performance and street food from local vendors.
Free entrance
Find us at Havnepladsen (Habour Square) from 19:00 until 22:00
Fashion show starts at 20:00
Aarhus Walks on Water premiered in 2017 and was the first event in Denmark to take fashion tech on for a fashion show. And we really walked on water – having a floating runway.
With the AWOW 2018 Fashion Show we are back to set fashion tech in motion, this time at Aarhus Harbor Square, Aarhus’ new urban space for city sports and citizen engagement. This year, our fashion show will be presented by young dancers from Planum Studios Aarhus, working with choreographers Josefine Krogsager and Nicolai Fjeldsted.
AWOW 2018 presents a twilight show with lights, colors, and sensors glittering in interlude with the Nordic light fading over nightly waves.
This year, AWOW brings international fashion tech to the runway. We are proud to present some of the best European fashion tech designers, with cutting-edge technologies in sensuous haute couture and urban wear. Meet ElektroCouture with The Berlin Project, inspired by the lights over Berlin, Joanna Hir with Vision Quest, inspired by Asian ceremonial mens’ wear, with hand embroidery in lights and colors, and Modeclix with luxurious, draped garments in 3D print.
For AWOW 2018 we also feature young and up-coming designers. Eight talented designers from VIA Design and Kolding Design School, in collaboration with Danish fashion brands Hummel, Matinique, Gu∂run & Gu∂run, Gabba og MP Denmark, present innovative and sustainable fashion for Nordic urban and outdoor life: Denim with laser-cut and embedded light, kids’ outer wear with heat pads, inflatable modules and playfully embedded lights for safety, and men’s wear in mushroom leather and rose petal linen.
Havnepladsen is open to the AWOW audience before the show, you may enjoy street food from local vendors and listen to DJ Cosmo Copenhagen, who also plays for the AWOW 2018 fashion show.
September 13th, 2018
Fashion and Dance!
September 13th, 2018 – from 19:00
Havnepladsen
When dance, music, catwalk and amazing choreography are all combined, then the outcome will definitely be one to be remembered.
You will definitely be able to connect with the choice of music, the dance moves, the choreography and the entire show. AWOW2018 will be thrilling and you should expect an awesomely unique experience.
Interactive Dome
September 13th, 2018 – from 19:00
Havnepladsen
When seeing the NACHLeuchten Dome created by Nils-R. Schultze beside the runway by day, the audience already cannot help being impressed. As a dome inflated only with air, the first thing that wows people is its size.
Then it becomes natural to wonder more about this art piece created for AWOW and Havnepladsen in Aarhus. What is the purpose of it? What will it do?
September 14th, 2018
Masterclass
On Fashion Innovation
Lille Sal, DOKK1
12:00
Marketing is one of the most important components needed for fashion businesses to thrive. Due to the advancement of technology, trends and culture influences, the way we communicate with our consumers has changed dramatically.
Combining theory and real-life case studies, this masterclass will provide you with fundamental tactics, including content marketing strategies, social media tips, guerilla marketing, dos and don’ts, and much more.
The AWOW 2018 Masterclass is by registration only.
Registration fee DKK 75.
Exhibition
Opening
Lille Sal, DOKK1
16:30
On Friday September 14th AWOW 2018 invites our audience to have a closer look at the fashion tech designs by young Danish designers in collaboration with forward looking Danish fashion companies.
The AWOW Exhibition offers the public a closer look into technical solutions for putting light into kids’ outer wear and stockings, the development of new materials for mens’ wear in linen made of rose petals and jackets with mushroom leather, and into how the Faroese fishing industry may supply material for really awesome footwear and support a no waste policy.
Free admission.
Documentary
WESTWOOD: Punk, Icon, Activist
Lille Sal, DOKK1
18:30
Aarhus Walks on Water and Doc Lounge Aarhus are happy to co-present Lorna Tucker’s documentary on Vivienne Westwood, the first film to encompass the remarkable story of Westwood, one of the true icons of our time, as she fights to maintain her brand’s integrity, her principles – and her legacy. Westwood: Punk, Icon, Activist premiered at CPH:Dox 2018.
Tickets are 50 DKK.
