AWOW Exhibition
Meet the talent designers from the awow 2018 fashion show
September 14th, Opening 16:30
DOKK1, Lille Sal
On Friday September 14th AWOW 2018 invites our audience to have a closer look at the fashion tech designs by young Danish designers in collaboration with forward looking Danish fashion companies.
The collaboration between young designers and Danish companies has been managed by the Danish Innovation Network, Lifestyle and Design Cluster, in collaboration with VIA Design. Betina Simonsen, CEO for Lifestyle and Design Cluster stresses the importance of giving our future designers this opportunity: “It has been of outmost importance for us to create a showcase for the technological developments in the fashion industry while also giving our young and forward looking designers great visibility.”
The young designers’ fashion tech productions will be shown at the AWOW 2018 fashion show on September 13th.
The AWOW Exhibition offers the public a closer look into technical solutions for putting light into kids’ outer wear and stockings, the development of new materials for mens’ wear in linen made of rose petals and jackets with mushroom leather, and into how the Faroese fishing industry may supply material for really awesome footwear and support a no waste policy.
The designs are amazing and thoughtful, fun and beautiful. You may really want to know how the cool Vegan Desert Bag is made out of sand – come, have a look and a conversation with the designers of future fashion who engages in environment, playful communication, and sustainability.
Marianne Huang from Aarhus Walks on Water is impressed by the knowledge and enthusiasm with which the designers of future fashion engage in sustainability: “Sustainable fashion is very high on the agenda of our young designers at this year’s Aarhus Walks on Water. Technology and innovation really do support the sustainability of fashion, in materials, production as well as use. And, as we all know, there is room for improving exactly on sustainability in the fashion industry.”
Waters of the Faroe Islands
Linda Egtved Olesen and Silke Foged in collaboration with Gu∂run&Gu∂run
All materials used, were chosen during a visit to the Faroe Islands, where Gu∂run & Gu∂un took the designers on a trip around their picturesque home islands.
The accessories are made from a combination of salvaged fishnet, discarded salmon skin, recycled polyester knitting, Faroese sheepskin and natural rubber. Using natural rubber for the soles on the foodwear enabled us to only use heat for assembling the sole to the upper, and completely avoid using any toxic glues during the making process. Both shoes are easy to disassemble and therefore easy to recycle into new products.
Very few applications have been added to the bags in the form of recycled polyester thread and zipper. The tote bag, however, is made from 100% fishnet caught before incineration. We again used heat to melt the material onto itself to avoid using any extra materials and to keep the number of stitching to a minimum.
Light it up, safe and fun!
Nickie Bach in collaboration with MP Denmark
Our collaboration with MP Denmark has centred around our next generation. With a focus on safety for children, we have designed light responsive stockings that lights up at dusk. Through a light sensor the brightness will automatically change to make our children visible. Our collection embraces playtime, fun, and human interaction and with an added feature that our stockings glow up and blink when children are having fun together.
- The outfit for the girl at age 8 carries a handbag with an illustration of an eye. The eyelashes have been integrated with micro servomotors that makes the eyelashes move up and down.
- The stockings can either be activated to glow constantly or in a blink mood.
- The dress and the sleeves of the blouse are coated with a reflective spray and are reflective in the dark or when a blitz or light source hits it.
Smart fashion, more than you expect it to be
Lili Eva Bartha in collaboration with Gabba
Lili’s mission as a designer is to show that clothing is a tool to communicate. With this project, which is in collaboration with GABBA, she wants to tell the story of the development of denim in an industrial scenario.
By visualizing the diverse processes and methods used to create our usual denim pieces, denim becomes more, it becomes alive. Lili’s designs on this particular project are embodiments of GABBA’s dedication to this remarkable material and iconic style.
The designs by Lili, through the use of expressive prints and contrasting color combinations, reflects on the status of nowadays smart fashion. They are full of strong expressions and innovative technology, inviting the audience to interact with the looks, and get to know them better. Lili integrates technology as warning elements which creates a play between garments to wear, and technology to fear.
The world goes smart
Rikke Hauge with Catharina Knorth in collaboration with Hummel Kids
West and shirt: The west gives adaptable isolation. Blow in some air and create an area of still standing air that isolates your body. The sweater underneath makes you visible with its light-up sporty details on the sleeves. Simply turn the switch and light up whenever you want to. Feeling hot? Simply turn the pump and suck the air back out.
Jacket with hood: In this style pumped arms are not a question of strength but warmth. It’s a jacket that thanks to the coating on the outside is water resistant and on the inside has a softer surface for comfort. The LED tape on the back and hood makes you visible where ever you go, in both darkness and light. The light bulb in the front lights your way.
Jumpsuit and shirt: Here we see a modern way of production, the lasercut. The sleeves of the sweater were lasercut to create a pattern that gives movement and speed to the garment. The pants are created with a thermochromic logo to visualise the heat pads, that are hidden under the lining. They can easily be switched on and off in the pockets just like the piping along the legs.
Jacket with Hummel logo in front and shirt: This jacket is a comfortable water resistant garment due to the surface coating and sweatshirt alike fit. The front logo is made from a thermochromic black paint that turns invisible once you heat it up. This is easily done by the two heat pads underneath that will keep you warm on the colder days. The lights around the sleeve make you visible to everybody and keeps you safe in the dark.
From the rose fields
Anna Sofie Jørgensen-Værebro and Christina Haxholm in collaboration with Matinique
From the rose fields identifies relevant sustainability agendas and addresses their related issues through the choice of materials – a material manifestation of ideas.
We all hope to make sustainable choices. But sustainability is a complex subject. So how do we navigate the issues, and design the opportunities to make great choices? When do customers and brands have the best chance to act sustainably?
In sustainability, we have simple and visible choices, and invisible, complex choices. The idea of sustainable veganism is easy for customers to navigate, and the choice to act accordingly, is simple and visible. Invisible choices include avoiding unhealthy chemicals and the dumping of toxic wastewater into rivers.
Customers have little chance of understanding and acting on invisible issues, but brands have the opportunity to address them through dedicated work with transparency of the production chain, certifications, testing and control.
A non-toxic style with the right labelling is worth more – to people, to the planet, and economically.
