September 14th, Opening 16:30
DOKK1, Lille Sal
On Friday September 14th AWOW 2018 invites our audience to have a closer look at the fashion tech designs by young Danish designers in collaboration with forward looking Danish fashion companies.
The collaboration between young designers and Danish companies has been managed by the Danish Innovation Network, Lifestyle and Design Cluster, in collaboration with VIA Design. Betina Simonsen, CEO for Lifestyle and Design Cluster stresses the importance of giving our future designers this opportunity: “It has been of outmost importance for us to create a showcase for the technological developments in the fashion industry while also giving our young and forward looking designers great visibility.”
The young designers’ fashion tech productions will be shown at the AWOW 2018 fashion show on September 13th.
The AWOW Exhibition offers the public a closer look into technical solutions for putting light into kids’ outer wear and stockings, the development of new materials for mens’ wear in linen made of rose petals and jackets with mushroom leather, and into how the Faroese fishing industry may supply material for really awesome footwear and support a no waste policy.
The designs are amazing and thoughtful, fun and beautiful. You may really want to know how the cool Vegan Desert Bag is made out of sand – come, have a look and a conversation with the designers of future fashion who engages in environment, playful communication, and sustainability.
Marianne Huang from Aarhus Walks on Water is impressed by the knowledge and enthusiasm with which the designers of future fashion engage in sustainability: “Sustainable fashion is very high on the agenda of our young designers at this year’s Aarhus Walks on Water. Technology and innovation really do support the sustainability of fashion, in materials, production as well as use. And, as we all know, there is room for improving exactly on sustainability in the fashion industry.”